If you’re not familiar with blockchain, it’s a new way of processing data that many believe will revolutionize how we do business online. A blockchain is essentially an unchangeable ledger that stores encrypted data about the transactions that take place within the blockchain. Blockchain technology has the potential to make digital marketing safer and more transparent than ever before, by minimizing fraud and removing the need for middlemen like marketers, advertisers, and publishers.

You probably aren’t aware of it, but marketing plays an active role in your everyday life.

As you watch TV, walk through stores, drive on the highway and use social media, you may not realize that you’re being marketed to at every turn! But the truth is that marketing affects more than just the products you buy; it also affects your moods and feelings about yourself and other people, even your overall happiness and well-being.

“There has never been a better time to be in advertising, and there has never been the worst time.“

Aaron Rutkoff, the global chairman of MullenLowe Profero, the digital transformation vertical of the universal advertising platform of MullenLowe Group, hints at the role played by digital marketing in the current scenario of the advertising business where TV and traditional media aren’t catching many eyeballs.

AI stands for Artificial Intelligence, and it’s only becoming more present in the digital marketing world with each passing day. You may wonder what benefits you can get from AI; we’ll explore some of them in this article to help you see how this technology can enhance your marketing strategy.

The digital shift has changed the way people buy property. The first touch point for any consumer, whether buying a mobile phone, a book or even property, is digital. An integrated study from the National Association of Realtors and Google reveals that 9 in 10 home buyers today rely on the internet as one of their primary research sources.

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