If you’re unfamiliar with the term, Artificial Intelligence (AI) can be defined as a computer program that is designed to think, act, and perform like a human being or the theory and development of computer systems able to perform tasks normally requiring human intelligence.
In marketing terms, AI often refers to the technology behind customer segmentation and personalization efforts by leveraging big data sets and algorithms. The ultimate goal of AI in marketing campaigns is to provide personalized experiences that drive customer engagement and make online businesses more competitive.
AI stands for Artificial Intelligence, and it’s only becoming more present in the Digital Marketing world with each passing day. You may wonder what benefits you can get from AI; we’ll explore some of them in this article to help you see how this technology can enhance your marketing strategy.
1. Research
Companies like Google, Facebook, and Amazon invest millions of dollars into AI research.
In fact, they’ve amassed teams with thousands of highly specialized AI engineers that have produced dozens of innovations to date. To understand what these companies do with AI, you can read more about their efforts here: Google’s self-driving car; Amazon Alexa; Facebook’s optical character recognition.
As technology progresses, it’s logical to assume that businesses will use these developments to make their own products better. The thing is, many companies aren’t using AI (in some cases) because they don’t know how — or don’t see how their customers could benefit from it.
When considering how your business might implement new AI technologies, think about what process improvement opportunities exist within your product or service offering, especially those areas where people spend a lot of time but tend to dislike doing so.
Would consumers prefer an automated experience? What value does new technology bring to your existing client base? If you run a call center for IT support, for example, would a virtual assistant relieve pressure on staff by allowing them to handle only complex issues while leaving simpler problems for automated processes?
2. Targeting
Automated advertisement and marketing software can better target people based on their preferences, meaning your message reaches more people who are more likely to become customers.
This allows you to spend less time targeting demographics you know won’t be interested in your product or service. You might also see an increase in your return on investment (ROI), because those advertisements will be reaching individuals who want what you have to offer. With machine learning working for you, it’s possible to reach millions with pinpoint accuracy and little effort. When done well, your advertising costs may even decrease.
In short: If you want to benefit from AI in digital marketing, all you need is patience. The technology still has many kinks that need smoothing out; therefore, it could take years before automated ad platforms show their full potential and reap benefits for marketers around the world. But when they do—and they will—it could mean big changes in how we approach business and consumers view our products and services as a whole.
3. Automation
How Artificial Intelligence (AI) and Machine Learning will change Digital Marketing :
If you’re anything like me, you have heard that artificial intelligence is going to take over pretty much every aspect of life. The most striking area so far has been with customer service, but what about Digital Marketing?
While AI may seem like just a buzzword right now, it is already being used for automation purposes and has made an impact on most modern businesses. One of those areas is Digital Marketing.
The reality of automated customer service options like Siri and Alexa seem scary, but let’s look at how these tools could change your digital marketing strategy:
1. Automated Tracking – When we read back through our Google Analytics report each month we inevitably find a few mistakes or strange behavior from our website visitors. But if you had access to a tool that could do all your tracking for you, would it actually be faster than doing everything yourself?
2. Personalized Recommendations – Ever wonder why Amazon can recommend products to people who are interested in totally different items than they originally searched for?
4. Reporting
A major benefit of using Artificial Intelligence (AI) within your digital marketing campaigns is that you can track performance with incredible accuracy.
By using data to make decisions, you can spend more time optimizing your efforts and less time agonizing over data analysis. Many tools that use AI also have machine learning capabilities that enable them to continue to evolve and improve over time. This means they can learn which types of messages and content resonate with users best, and tailor future campaigns accordingly.
The result is better ROI, less money spent on wasted ads, improved customer satisfaction—and potentially bigger profits for your business. And all these benefits happen automatically, without any extra work from you!
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